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Mike Skrzelowski

Package Design
Walking the Tightrope of Brand Family Package Design
Designing packaging for a product range requires an intricate balance of differentiation and uniformity to highlight product variation while ensuring shoppers still see each item as part of a connected collection.
May 31, 2024
A redesign for Crispers snacks features vibrant block colors that denote flavor profiles and a centrally positioned hero image and logo for cohesiveness.
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Top Stories
Through the Line: Packaging and Processing
Recycling
Through the Line: Palm-Sized Carton Delivers 180 Doses of Skin Care
How can skincare and beauty packaging be more sustainable? Nwär Skin’s Seid skin care products are encapsulated in tiny, dissolvable strips packaged in a paperboard carton.
The ‘Polka King of the Midwest’ from 903 Brewers took top honors in Quad’s eye-tracking study, thanks to its bold illustrated face and playful packaging—proving that character-driven visuals can stop shoppers in their tracks and boost shelf appeal.
Package Design
Beer Label Lessons: A Masterclass in Visual Engagement
Metropolis’s Nespresso capsule business is growing in both own-brand (left) and private-label offerings.
Bio-based
Compostable Capsules for Nespresso Original Line Systems
The updated packaging is expected to replace around 600 tons of virgin plastic annually.
Recycling
Cadbury, Kimberly-Clark, and Greiner Packaging Use Recycled Materials in Packaging
Slurry & Solution Processing System for Accurate Liquid-Solid Blends
Sponsor Content
Slurry & Solution Processing System for Accurate Liquid-Solid Blends