Scott Young and Lily Lev-GlickBeverageWhen packaging overcomes the 'Great Divide'Marketers should focus packaging communications on consumer product uses rather than ingredients, features, and price.May 31, 2006Page 1 of 1Top StoriesPackage DesignKind Leans on Familiar Elements in New Brand DesignHealthy snack brand Kind has reworked its logo and package design to boost shelf appeal, while retaining iconic assets like its four-color bars.RecyclingLive at PRS Day Three: SC Johnson, Honeywell, and Consumer Brands Asssociation Share Recycling InsightsReusable/ReturnableBorro, TOAST, and Partner Solutions Design Reusable PackagingRecyclingLive at PRS Day Two: Danone, Duracell, and Once Upon a Farm on Smarter Packaging StrategiesSponsor ContentSlurry & Solution Processing System for Accurate Liquid-Solid Blends
