Scott Mires and Rachel Thomas

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Packaging strategies to attract male consumers
As purse strings tighten, premium brands target men’s wallets.
July 22, 2008
Pw 6739 2 Nl Pi Xx Mens
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The redesigned pack retains FrogTape’s curved silhouette and bold color cues while introducing a resealable tabbed closure. The structure preserves edge protection and on-shelf recognition once provided by the plastic canister.
Recycling
FrogTape Trades Plastic 'Cans' for Paperboard Cartons
The painter’s tape brand re-engineered its iconic rigid pack into a recyclable paperboard format. This example of the paperization trend maintains shelf visibility, edge protection, and consumer convenience. The company invested in new forming and sealing systems.
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E-commerce/D2C packaging
Live from London Packaging Week: Four Trends Redefine the Future of Packaging
The switch is expected to reduce plastic use by approximately 22 tons annually.
Recycling
Nestlé, Blossom Hill, and MM Board & Paper Design Paper-based Packaging
The Bentley Become fragrance bottle features a minimalist silhouette inspired by the brand’s design language and crafted with recyclable, responsibly sourced materials.
Package Design
Live from London Packaging Week: Bentley Fragrance Package Embodies Elegance and Sustainability
Engineered Liquid Mixing Systems Increase Process Yield
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Engineered Liquid Mixing Systems Increase Process Yield