Scott Mires and Rachel ThomasHomePackaging strategies to attract male consumersAs purse strings tighten, premium brands target men’s wallets.July 22, 2008Page 1 of 1Top StoriesDigital TransformationApplesauce Maker Fortifies Supply Chain with Procurement TechPouched applesauce producer Materne adds two carton suppliers to its network and cuts $1 million in annual costs by adopting procurement software.HomeA look at how inadvertent false claims and vague language lead to consumer confusionRecyclingNesquik’s New Shrink-Sleeve Labels Make Packaging 100% RecyclableBagging & WrappingLearn About 4 Different Types of Wrapping Machines for Your ProductSponsor ContentHow CooperVision Streamlined Packaging Artwork Management