Peter ClarkeSustainable PackagingGame-changing packaging solutions for a sustainable futureCustom-product vending machines, bulk product stores, and returnable, reusable packaging are just some of the emerging trends in sustainable packaging that could dramatically change the consumer/brand relationship.November 3, 2011HomeDon't let your assets become your innovation liabilityLet’s face it—innovation is all the rage, and packaging is proving to be the new frontier. The proliferation of channel surfing, web browsing, and shortened attention spans in general have diminished advertising’s effectiveness. Not surprisingly, brands have come to rely more heavily on the package to make the sale.May 7, 2007Page 1 of 1Top StoriesE-commerce/D2C packagingHow Amazon Combines Tech and Material Innovation to Cut WastePat Lindner, VP of mechatronics and sustainable packaging at Amazon, shares how consumer needs and sustainable solutions often overlap, and the sustainability wins the company has achieved in meeting these priorities.PMMI NewsPACK EXPO Las Vegas 2025 Offers More Than 100 Free On-Floor Education Sessions to Empower Industry ProfessionalsDigital TransformationAI’s Impact on Robotics in Packaging: Smart Automation Meets Real-World ProductivityRecyclingPolicy and Partnerships Drive Can and Bottle Recovery EffortsSponsor ContentSemi-automatic Liquid Drum Filler Increases Operator Efficiency