HomePeter ClarkePresidentSustainabilityGame-changing packaging solutions for a sustainable futureCustom-product vending machines, bulk product stores, and returnable, reusable packaging are just some of the emerging trends in sustainable packaging that could dramatically change the consumer/brand relationship.HomeDon't let your assets become your innovation liabilityLet’s face it—innovation is all the rage, and packaging is proving to be the new frontier. The proliferation of channel surfing, web browsing, and shortened attention spans in general have diminished advertising’s effectiveness. Not surprisingly, brands have come to rely more heavily on the package to make the sale.
