Vicki A. LarsonHomeDriving multipack success with printed shrink filmConverting multipacks from paperboard to colorful printed shrink film saves co-packers and CPGs a bundle while building brand appeal.November 12, 2011Page 1 of 1Top StoriesPackage DesignThrough the Line Podcast: Top Episodes of 2025, #3: Tropicana Weathers Blowback from Package RedesignThe number 3 most downloaded episode: Changing packaging design without upsetting the consumer can be challenging to navigate. Tropicana once again redesigned packaging in such a way that cost the company 19% in sales. Packaging World spoke to expert Brent Lindberg of Fuseneo, designer of the legacy pack that's being replaced.Containers & ClosuresMcCormick's Old Bay Leads Charge of Spices Back to TinContract PackagingHow CVS Store Brands Handles Refreshing a 5,000-item Private Label PortfolioCartoningSpanish Juice Brand Debuts Aseptic Pack with Paper BarrierSponsor ContentSide-entry Liquid Mixer Improves Solids Suspension in Large Tanks