Vicki A. Larson

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Driving multipack success with printed shrink film
Converting multipacks from paperboard to colorful printed shrink film saves co-packers and CPGs a bundle while building brand appeal.
November 12, 2011
Pw 38453 Multipack1
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Top Stories
Scott Byrne (center right), VP of global sustainability at Sonoco, described how converters are taking on a central role in helping brand owners (deemed producers under EPR) gather that information.
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Jeff Fielkown (left), CEO of the Circular Action Alliance, and Lynn Dyer, Executive Director of AMERIPEN, agree that when EPR is done carefully, with adherence across brand producers, recycled material end markets can look a lot more stable and attractive.
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