Gordon Plotkin and Lonnie BrawerHomeNarrowing the interpretation gap between design and commercializationBecause package design is just as much art as it is science, there can be a wide interpretation gap between design exploration and the actual print run, unless you account for certain variables upstream in the process.April 12, 2012Page 1 of 1Top StoriesPackage DesignThrough the Line Podcast: Package Design Plants a Flag for Non-Alcoholic Craft BeerSummit Brewing’s Nialas non-alcoholic craft beer line uses an adventure-themed packaging design to connect with active consumers and convey the flavor-forward character of the beers.RecyclingAI-Powered Recycling Tech Gains National Spotlight in Time’s Top 100 ListPMMI NewsRegistration Now Open for PACK EXPO East 2026PACK EXPOTop 7 Cool Machines from PACK EXPO Las Vegas You May Have MissedSponsor ContentEngineered Liquid Mixing Systems Increase Process Yield
