Gordon Plotkin and Lonnie BrawerHomeNarrowing the interpretation gap between design and commercializationBecause package design is just as much art as it is science, there can be a wide interpretation gap between design exploration and the actual print run, unless you account for certain variables upstream in the process.April 12, 2012Page 1 of 1Top StoriesRecyclingNesquik’s New Shrink-Sleeve Labels Make Packaging 100% RecyclableFive years of R&D results in a new shrink-sleeve label for Nestlé’s Nesquik RTD dairy beverage packaging that is 100% recyclable and provides the required light-blocking functionality.Bagging & WrappingLearn About 4 Different Types of Wrapping Machines for Your ProductSustainabilityNew EU Rules Adopted to Reduce, Reuse and Recycle PackagingSustainabilityBrau Union Austria, Yves Rocher, and Glow Recipe Introduce Refillable and Returnable PackagingSponsor ContentHow CooperVision Streamlined Packaging Artwork Management