Christine Hall and Dale Doyle

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Evolving your packaging makes ROI sense
While the ROI of a package’s design can be difficult to measure, the cost of not refreshing your packaging can be more expensive than actively managing it over time.
August 15, 2012
The Bardot brand transforms ice cream from something usual to something sensual.
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Top Stories
Walmart associate scans fresh meat products tagged with RFID-enabled labels.
Digital Transformation
Walmart Uses ‘First-to-Market’ RFID in Fresh Categories
Walmart expands its use of RFID technology to fresh food departments like meat, bakery, and deli, introducing digital labels that boost inventory accuracy, reduce food waste, and streamline operations.
Through the Line: Packaging and Processing
Recycling
Through the Line Podcast: How Amazon Combines Tech and Material Innovation to Cut Waste
Griffith Foods’ robotic cell operates with two synchronized production lines capable of handling diverse SKUs reliably and efficiently.
Robotics
Griffith Foods’ Model in Colombia: Robots with a Human Touch
Tide’s polypropylene caps undergo LaserSharp marking on two sides. On the left, we see an inverted bottle where Tide’s blue detergent is completely filling the dosing cap. Fill-level guidelines are visible both when detergent is in the cap as pictured, and when the cap is empty. On the upper right, we see the OXI logo on the other side of the cap. This branding/logo was also marked on the cap in the LaserSharp process.
Coding & Marking
P&G’s Tide Laser Marks Cap for Better Dosing Clarity, Recyclability
Engineered Liquid Mixing Systems Increase Process Yield
Sponsor Content
Engineered Liquid Mixing Systems Increase Process Yield