Brian WagnerConsumer packaged goodsHarnessing the value of a design briefThe package is becoming essential in marketing, and a good brief invites critical thinking earlier from those with packaging savvy.May 7, 2007Previous PagePage 2 of 2Top StoriesPACK EXPOHow The PACK Challenge Builds Tomorrow’s Packaging WorkforceThe PACK Challenge offers high school students hands-on experience in packaging, fostering industry interest and providing CPGs with opportunities to support future talent.Package DesignPackage Design Plants a Flag for Non-Alcoholic Craft BeerRecyclingAmcor, Mondelez Norden, and Borealis Design Packaging for RecyclabilityRecyclingCPGs Embrace Paper’s Circular Properties, but Shelf Life and Barrier Hurdles RemainSponsor ContentRAPPLON® Homogenous Elastic Belts by Ammeraal Beltech