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Guy McGuffin and Yasmin Glanville

Sustainability
Collaboration enables sustainable win
Partnership inspired by Walmart’s sustainability efforts rolls out program in Canada to enable increased recycling of nonbottle rigid thermoform packaging, with great success.
July 17, 2013
Pw 53633 Mcguffin
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The Kind Dark Chocolate Nuts & sea salt bars will be sold in singles in the paper wrapper at Whole Foods, so a consumer will not purchase a carton.
Recycling
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Recycling
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Tide’s polypropylene caps undergo LaserSharp marking on two sides. On the left, we see an inverted bottle where Tide’s blue detergent is completely filling the dosing cap. Fill-level guidelines are visible both when detergent is in the cap as pictured, and when the cap is empty. On the upper right, we see the OXI logo on the other side of the cap. This branding/logo was also marked on the cap in the LaserSharp process.
Coding & Marking
Top 15 of 2025, #11: P&G’s Tide Laser Marks Cap for Better Dosing Clarity, Recyclability
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