Javier de la Fuente, PhD

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Design for intuitive use
In the late seventies, the perceptual psychologist James Gibson altered the field of visual perception by proposing that objects have functional meaning to an observer.
March 5, 2014
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Top Stories
The redesigned pack retains FrogTape’s curved silhouette and bold color cues while introducing a resealable tabbed closure. The structure preserves edge protection and on-shelf recognition once provided by the plastic canister.
Recycling
FrogTape Trades Plastic 'Cans' for Paperboard Cartons
The painter’s tape brand re-engineered its iconic rigid pack into a recyclable paperboard format. This example of the paperization trend maintains shelf visibility, edge protection, and consumer convenience. The company invested in new forming and sealing systems.
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E-commerce/D2C packaging
Live from London Packaging Week: Four Trends Redefine the Future of Packaging
The switch is expected to reduce plastic use by approximately 22 tons annually.
Recycling
Nestlé, Blossom Hill, and MM Board & Paper Design Paper-based Packaging
The Bentley Become fragrance bottle features a minimalist silhouette inspired by the brand’s design language and crafted with recyclable, responsibly sourced materials.
Package Design
Live from London Packaging Week: Bentley Fragrance Package Embodies Elegance and Sustainability
Semi-automatic Liquid Drum Filler Increases Operator Efficiency
Sponsor Content
Semi-automatic Liquid Drum Filler Increases Operator Efficiency