Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Javier de la Fuente, PhD

Home
Design for intuitive use
In the late seventies, the perceptual psychologist James Gibson altered the field of visual perception by proposing that objects have functional meaning to an observer.
March 5, 2014
Pw 60407 Cal Poly Packaging Program Logo
Page 1 of 1
Top Stories
The ‘Polka King of the Midwest’ from 903 Brewers took top honors in Quad’s eye-tracking study, thanks to its bold illustrated face and playful packaging—proving that character-driven visuals can stop shoppers in their tracks and boost shelf appeal.
Package Design
Beer Label Lessons: A Masterclass in Visual Engagement
An eye-tracking study reveals how craft beer packaging influences shopper behavior, offering data-driven takeaways for designers looking to boost shelf impact and drive purchase decisions.
Metropolis’s Nespresso capsule business is growing in both own-brand (left) and private-label offerings.
Bio-based
Compostable Capsules for Nespresso Original Line Systems
Through the Line: Packaging and Processing
Digital Transformation
Through the Line: AI Chat-enabled Packaging Machine Copilots
The cups are currently being introduced in Germany, France, Switzerland, and Austria, with launches planned later this year in the UK and Ireland.
Recycling
Starbucks, Amazon, and PepsiCo Design Paper-based Packaging
Stainless Steel Liquid Mixers for Demanding Sanitary Applications
Sponsor Content
Stainless Steel Liquid Mixers for Demanding Sanitary Applications