Ronald de VlamHomeIs your package design focused on driving sales?Designing for sales success means understanding what motivates people, what appeals to them, and what catches their eye, and delivering that through standout packaging.March 3, 2015Coding, Printing & LabelingWinning with subtlety and sophistication--sometimes less is moreAs a designer working exclusively in brands and packaging, I am getting close to the saturation level when it comes to passing judgment on good or bad design.November 30, 2005Page 1 of 1Top StoriesWrappingLaffy Taffy Unwraps Easier-to-Open Mini Bar packagingLong a source of sticky frustration, Laffy Taffy’s wrappers have been reengineered for a clean, one-pull opening, just as sales surge and the brand refreshes its signature jokes.SustainabilityNew Research Hub C3PS Tackles Packaging ChallengesRecyclingTarget, Brazilian Pet Foods, and Ahlstrom Design Paper-based PackagingBio-basedGrove Toilet Cleaner Pods Reduce PVA, Use Compostable PouchSponsor ContentSemi-automatic Liquid Drum Filler Increases Operator Efficiency
