Ronald de Vlam

Is your package design focused on driving sales?

Designing for sales success means understanding what motivates people, what appeals to them, and what catches their eye, and delivering that through standout packaging.

March 3, 2015

IN-STORE THEATRE. A change in approach for Fairy’s shelf-ready packaging from technical transportation to in-store theatre has resulted in a commercially viable pack that has markedly increased sales and saved costs.

Coding, Printing & Labeling

Winning with subtlety and sophistication--sometimes less is more

As a designer working exclusively in brands and packaging, I am getting close to the saturation level when it comes to passing judgment on good or bad design.

November 30, 2005

Pw 10617 Si Budlight

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Teams compete with their packaging machinery at PACK EXPO International after a semester and a half of building.

How The PACK Challenge Builds Tomorrow’s Packaging Workforce

The PACK Challenge offers high school students hands-on experience in packaging, fostering industry interest and providing CPGs with opportunities to support future talent.

Each can of Nialis non-alcoholic beer depicts silhouetted hikers or explorers bearing flags—a symbolic nod to Summit’s entry into the NA segment.

Package Design Plants a Flag for Non-Alcoholic Craft Beer

The blister pack has achieved an HTP-Cyclos recyclability rating of 87% within the rigid HDPE stream and 73% within the mixed flexible polyolefin stream.

Amcor, Mondelez Norden, and Borealis Design Packaging for Recyclability

Paper’s widespread recyclability enables CPGs to incorporate post-consumer materials and reduce use of virgin resources.

CPGs Embrace Paper’s Circular Properties, but Shelf Life and Barrier Hurdles Remain

Slurry & Solution Processing System for Accurate Liquid-Solid Blends

Slurry & Solution Processing System for Accurate Liquid-Solid Blends