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Ronald de Vlam

Is your package design focused on driving sales?

Designing for sales success means understanding what motivates people, what appeals to them, and what catches their eye, and delivering that through standout packaging.

March 3, 2015

IN-STORE THEATRE. A change in approach for Fairy’s shelf-ready packaging from technical transportation to in-store theatre has resulted in a commercially viable pack that has markedly increased sales and saved costs.

Coding, Printing & Labeling

Winning with subtlety and sophistication--sometimes less is more

As a designer working exclusively in brands and packaging, I am getting close to the saturation level when it comes to passing judgment on good or bad design.

November 30, 2005

Pw 10617 Si Budlight

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Sustainable Packaging Trends to Watch at PACK EXPO Las Vegas

Packaging World editors unpack the latest in sustainable packaging, revealing the breakthroughs brands need to watch before PACK EXPO Las Vegas.

Alpro’s connected packaging experience features an on-pack QR code that links to a web app styled as a classic adventure video game.

QR Code Brings Play to Danone’s Plant-Based Kids Line

The intersection of growth and sustainability-linked knowledge building, increasingly driven by policy, prompts change, says AMERIPEN Executive Director Lynn Dyer.

Global Packaging Trends Point to a New Strategic Approach

Through the Line: Packaging and Processing

Through the Line Podcast: Humanoid Robots in Packaging

Navigate Complex Indoor Environments

Navigate Complex Indoor Environments