Aging population demanding easy-open packages

The average age of the population is decreasing in many African and Asian countries, but people in the Western industrialized nations are growing older, putting a premium on package opening.

Pharmabottles
Pharmabottles

Consumers aged 60 and greater in Western nations are increasingly demanding product packages allowing more efficient handling. This aging population segment experiences greater difficulty reading package graphics and opening packs by hand.

According to a study by the German Federal Assn. of Organizations for the Elderly (BAGSO), older people have a particularly tough time with products welded in plastic, where the tear tabs are often difficult to find and it takes considerable effort to open the packages. That’s why the elderly prefer easily recognizable and straightforward opening methods.

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