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Glass-to-aluminum at hiOsilver

While a number of glass-to-plastic conversions have cropped up in the last few years, a glass-to-aluminum conversion is a slightly more unusual development.

Pw 12383 Hi Osilver Photo

But that’s exactly the kind of conversion now underway at water marketer hiOsilver of Palo Alto, CA.

“We are focused on delivering maximum oxygen concentration, so choice of packaging is a big concern,” says Howard Hoffman, president of the six-year-old firm. “Plastic does not have an adequate oxygen barrier, and consumers have indicated that glass lacks the convenience and flexibility they desire. So offering hiOsilver Oxygen Water in aluminum cans makes perfect brand building and bottom-line sense. Our partnership with Rexam BCA is enabling our move to aluminum cans, complete with package advantages that include the best in filling speeds, logistics, recycling, shelf life, and retail space utilization.”

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