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The dramatic appearance will guarantee brand owners that their package will get the shoppers attention.
This new design is the result of input from package designers who seek innovative appearances that make packages stand out on store shelves. Major brands will benefit from this new finish which is distinctly different from anything previously seen in the decorative film market place.
Cross Grain metallized, brushed films were created using a proprietary process developed by Metal FX Films, and its unique look has the brushed lines going in both vertical and horizontal directions. Sometimes thought of as a linen or crisscross pattern, this new offering is available in most standard web widths.
“Cross Grain,” as it is referred to, is the latest in a series of brilliant, innovative patterns in the Metal FX Films library. Others such as “Real Steel” and “Bright Brushed” have been introduced recently to very favorable reviews.