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Graphics for new snack bar leverage juicing category cues

A new, five-ingredient, nutrient-dense snack bar from KIND uses hand-drawn type, vibrant natural colors, and soft textures that are true to the lead product’s ingredients.

A new, five-ingredient, nutrient-dense snack bar from KIND uses hand-drawn type, vibrant natural colors, and soft textures.
A new, five-ingredient, nutrient-dense snack bar from KIND uses hand-drawn type, vibrant natural colors, and soft textures.

Pressed by KIND from healthy snack brand KIND is a new line of nutrition bars that are made with just

five ingredients or less, through a process that requires no preservatives or fillers. The new snacks are made from fruit, veggies, and chia pressed together into a bar. To communicate the unique attributes of the products, KIND turned to brand design agency Chase Design Group to leverage cues from the juicing category and create the image of simplicity, healthfulness, and freshness.

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Break out of the ordinary: see what’s new in packaging & processing!