Packaging design studio Nutcreatives worked with Viajes de un Catador to develop the attractive multiple-diamond-scored sidewall presentation.
Confronted with this creative challenge, Nutcreatives decided to avoid the more typical square bag-in-box and come up with a radically different approach. The concept they devised features triangular folds that can take on a myriad of forms. The packaging components are two-sided kraft board (170 g) and laminated 3-L foil bags. Grafiques APR helped source and prints the packaging materials and labels for the wine club. The wine club’s in-house fill/seal equipment details were not disclosed.
The quality-looking packaging stands out distinctively on the shelf and is topped off with a handle that makes the bag-in-box wine easy to hang for in-store display and carry from the store without the need for another shopping bag.
In addition, this packaging is designed to offer environmental benefits. After the wine is dispensed from the packaging, the remaining diamond-scored corrugated can be scissor-cut, reshaped, and taped into various forms that can serve as safe and inexpensive, hexagonal “block-type” toys for young children. Sometimes the simplest toys fascinate them the most.
Community-minded and socially responsible, the Viajes de un Catador wine club also employs the services of intellectually disabled persons at its warehouse and shipping facilities.
