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Car-care product's gloss properties conveyed by prismatic label

Consumers have taken a shine to Meguiar’s new Ultimate Quik Detailer car-care product, launched by the Irvine, CA-based company last fall in a slick, sporty bottle with shimmering holographic label decoration.

Pw 6418 Meguiar

Ultimate Quik Detailer is marketed as a “high-bead, deep-gloss spray detailer” that depends upon Meguiar’s new Hydrophobic Polymer Technology™ to repel water and add finish protection.

Packaging for the product, a glossy-black, 22-oz trigger-spray bottle from a proprietary supplier, uses a special, prismatic label stock and a stylized car image to convey the “product’s incredible gloss and depth of color,” says Meguiar’s president and CEO Barry Meguiar.

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