The cooler box resembles the typical 12-pack carton of Coors and Coors Light. But the cooler box is enhanced, using a 30-pt kraft paperboard with polyethylene film laminate. Converted by Graphic Packaging (Golden, CO), it helps keep the 12-oz bottles of beer as well as ice cool for up to eight hours. A perforated flap is removed from the top of the box to make room for the ice.
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