Coors carton 'on the rocks'

Just in time for the summer picnic season, Golden, CO-based Coors released its Coors Cooler Box, a disposable cooler carton with a patented barrier that holds ice and water.

Jul 31, 2001

The cooler box resembles the typical 12-pack carton of Coors and Coors Light. But the cooler box is enhanced, using a 30-pt kraft paperboard with polyethylene film laminate. Converted by Graphic Packaging (Golden, CO), it helps keep the 12-oz bottles of beer as well as ice cool for up to eight hours. A perforated flap is removed from the top of the box to make room for the ice.

Coors Brewing

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