Revlon targets women 50 and older...

part of a turnaround effort, the New York cosmetic company has launched Vital Radiance, makeup for older women.

Apr 24, 2006

Until now, Revlon and other competitors have focused on women in their 30s and 40s, but this forgetten segment is becoming a hot new opportunity. Female heads of household older than 45 account for about 69.3 percent of cosmetic purchases at mass retailers, according to data by ACNielsen.

Source: Newsobserver.com

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Revlon targets women 50 and older...

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