The 8-oz can offers portion control. Molsen, Joint Juice and Pepsi all offer smaller can sizes in a response to negative "Supersize Me" mentality.
Source: Business Week
Source: Business Week
Coca-Cola is targeting households of those between the ages of 25 and 49 who are seeking to improve their snacking and drinking opportunities when shopping at grocery stores and mass merchandisers, such as Wal-Mart.