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Looney Tunes brand milk

Bugs Bunny and his Looney Tunes friends are now chilling out in the refrigerated milk department of retail outlets. On March 19, Bravo! Foods, of North Palm Beach, FL, introduced Looney Tunes brand flavored milk in a clear high-density polyethylene bottle that is decorated with a heat-shrink polyvinyl chloride label from Seal-It (Farmingdale, NY).

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Each bottle, supplied by Suscan (Williamsport, PA), displays a colorful graphic of a character that is rotogravure-printed on PVC by Seal-It in five colors. A color-coordinated, twist-off HDPE closure is supplied by Alcoa (Crawfordsville, IN).

The Looney Tunes brand 2% milk, with five different flavors, is available from Quality Chekd member dairies in six Eastern states. It comes in the 12-oz size and sells for $0.89 to $0.99. National rollout is expected to be completed by year's end.

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