"It's the first truly ESL milk in plastic in the U.S.," says director of marketing Bill McCabe.
Dairy debuts an ESL 'first'
Extended-shelf-life milk in gabletop cartons offering 60-day shelf life has been a proven pack- aging format for years. With the recent launch of its Moovers(TM) brand, Smith Dairy Products of Orrville, OH, wants to offer the same 60-day refrigerated shelf life for milk in bottles made of polyethylene terephthalate.
Nov 30, 1998
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