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Smirnoff’s one-of-a-kind label images

Specialized software was used to create stunning individualized Yarza Twins designs for Smirnoff shrink sleeve labels.

Digitally printed labels on Smirnoff bottles.
Digitally printed labels on Smirnoff bottles.

Label Impressions produced the labels on its newly installed HP Indigo WS6800 Digital Press. “The added capabilities of HP Indigo including one-of-a kind prints with HP SmartStream Designer and Mosaic make it possible to do big exciting campaigns,” says Jeff Salisbury, CEO, Label Impressions.

HP SmartStream Designer for Designers (D4D), a new plug-in for Adobe Illustrator® CC2019, is a suite of “light” design solutions that enables designers to easily create an unlimited number of variations on any design.Label Impressions selected HP Indigo technology for its ability to match the converter’s high print quality, after comparing Indigo with inkjet during an extensive vetting of the available digital technologies on the market. “Only HP Indigo has the print quality that matched our high-quality flexo standard and can be interchangeable for customer runs,” says Salisbury. “Our clients are very particular about color. The WS6800 inline spectrophotometer for color consistency on press was the deciding factor for us since it allowed us to maintain our stringent color standards and commitment to our clients.”

Label Impressions clientele is more than half personal care, in addition to food and beverage, and pharma. The Indigo press is running a large volume of shrinks, flexible films for small sachets and sample pouches for customers who want to do short runs or to get samples to a trade show, in as few as 1000 to 5000 pieces.

The HP Indigo acquisition was also in line with the sustainability program at Label Impressions, a carbon-neutral facility since 2007, delivering big savings on waste since the first image is a sellable print.

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