See new packaging innovations in one convenient place at PACK EXPO East
Get up to speed on the latest innovations in packaging and processing at PACK EXPO East, March 18 – 20 in Philadelphia. Don’t miss out!

Professional hair-care products relaunch with minimalistic, modern design

The new design of Goldwell’s Dualsenses and StyleSign packaging is punctuated by minimalistic inspirations and showcases modernity and high performance.

Pw 201907 Image001 2

Goldwell, a German brand specializing in professional hair color, care, and styling products, has relaunched its Dualsenses and StyleSign lines, introducing expert care and styling products. To develop the new design, brand owner KAO group brought in global consultancy Brandimage.

With high-performing formulas and new technologies, Dualsenses and StyleSign are designed to work hand-in-hand with each other. With built-in color protection, the new Dualsenses and StyleSign products work with any Goldwell color received at the salon.

A new and contemporary design was developed by Brandimage to communicate the new synergy of the care and styling lines through packaging.

The lines are now complementary thanks to their minimalistic, modern forms and same color coding. The new design plays with the inversion of colors: Dominant white matte enhances the cosmetic appearance of the hair-care line, and metallic colors bring urban modernity to the styling line.

Dualsenses packaging displays a timeless elegance paired with innovative professional salon product formulas. The brightness of white matte contrasts with colored metallic typography and emphasizes the energy and modernity of the new line.

The new design of StyleSign packaging is punctuated by minimalistic inspirations and showcases modernity and high performance. A clear, structured layout with distinctive color coding allows easy orientation across and within the different sub-lines.

Discover Our Content Hub
Access Packaging World's free educational content library!
Read More
Discover Our Content Hub
Discover innovations from 400+ packaging & processing suppliers.
The largest PACK EXPO East in history is March 18-20 in Philadelphia! In one convenient location, you’ll discover new technology from top suppliers, get quality problem-solving time with experts and learn the latest trends in free educational sessions.
Read More
Discover innovations from 400+ packaging & processing suppliers.