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One-of-a-kind jars for Mr. Peanut

It’s not every day that a talking peanut blows out 100 candles on a cake in Manhattan’s Times Square, but Mr. Peanut made that image a reality as part of Planters year-long celebration of the nuttiest brand icon in history.

Digitally printed labels--no two are alike.
Digitally printed labels--no two are alike.

“Mr. Peanut’s continued popularity is a testament to America’s love of Planters nuts,” says Sean Marks, vice president of marketing at Planters, one of Chicago-based Kraft Heinz’s many popular brands. “Mr. Peanut’s 100th birthday will pay homage to his lifetime of nutty achievements by making celebrations even more remarkable for fans this year.”

Now Planters and Mr. Peanut are inviting fans across the country to join in the birthday merriment. Integral to the celebration are one-of-a-kind birthday jars. Thanks to HP Indigo digital presses and HP SmartStream Mosaic technology, the PET jar for Dry Roasted Peanuts is being transformed into three million one-of-a-kind designs. This limited-edition packaging features a dancing Mr. Peanut amid festive, eye-catching fireworks in a multitude of colors and designs. No two jars look alike.

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At PACK EXPO Las Vegas, you’ll see machinery in action and new tech from 2,300 suppliers, collaborate with experts and explore transformative solutions. Join us this September to experience a breakthrough in packaging and processing.
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Break out of the ordinary: see what’s new in packaging & processing!
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