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Oberweis Dairy is 'looney' over milks

North Aurora, IL-based Oberweis Dairy, best known for its glass containers of milk, introduced in August a line of five 12-oz Looney Tunes-brand flavored milks in polyethylene terephthalate bottles.

Pw 16850 Oberweis

The launch represents the dairy’s introduction of milk in single-serve packs.

The 38-mm, 22-g bottles are injection/stretch blow-molded by QDC Plastic Container (Lansing, MI), from preforms manufactured by an unidentified company. Eye-catching full-body sleeve labels provide shelf appeal. The 2-mil heat-shrink polyvinyl chloride label is printed gravure in 10 colors by Seal-It (Farmingdale, NY). The injection-molded low-density polyethylene closure is from International Plastics & Equipment (New Castle, PA) and includes a tearaway band that provides tamper evidence. Caps are color-coordinated to match the label’s primary color.

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