The multimillion-dollar investment makes LIC the first converter to own HP’s complete portfolio of presses for corrugated packaging and display applications, after taking the lead with HP PageWide C500 digital printing services in Europe.
The six-color HP PageWide T1190, a 2.8 meter wide solution running at 305 linear meters/min, will be installed at a LIC factory in northern Italy in the first half 2021.
“With this new capability and our existing HP C500 sheetfed press, LIC is uniquely positioned to transform the corrugated graphic packaging and display manufacturing in Europe with an all-digital strategy, offering both mainstream productivity and premium quality,” says Piero Bertoldo, President at LIC Packaging.
The HP digital solution allows full flexibility for print on demand to fulfill long-run production as well as customization for seasonal, geographic, and promotional versioning, including with variable data--efficiently. As a result, LIC will be able to offer enhanced flexibility with scaled packaging and display solutions for orders from several hundred boxes to millions with short lead times, says Bertoldo.
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For brands, the ability to customize packaging offers unique packaging and display solutions to engage consumers both at point of sale and via E-commerce.
Additionally, the HP PageWide solutions enable LIC to offer an enhanced sustainability offering to its brand customers with digital on-demand technology, recyclability, and water-based inks. LIC creates enhanced value for brands through stunning graphics on a variety of coated and uncoated substrates.
The T1190 press digitally pre-prints corrugated liners, enabling LIC to take full advantage of its corrugator capabilities on site.
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“LIC’s digital expansion with HP will enable it to continue to disrupt the corrugated packaging supply chain, driving greater business efficiency for themselves and their brand customers, while providing the flexibility and agility to respond to dynamic market needs,” says Ted Samotis, Director Go-to-Market, HP PageWide Industrial.
