As happens many times in the packaging universe, trends in one category can inspire packaging innovation in another, completely different category. Such was the case with ScottsMiracle-Gro, which says it was influenced by the developments in refillable/reusable packaging in other markets in the design of its new weed and grass killer concentrate pouch.
“There was no individual product on the market that inspired the development of our Ortho GroundClear Super Concentrate flexible refill pouches, but rather a culmination of macro level trends,” explains Keith Miller, senior packaging engineer for The Scotts Miracle-Gro Company. “Our teams stay on top of consumer trends and are continuously exploring sustainability opportunities. There has been increased interest and adoption of reusable and refillable products in other consumer product categories, and we have developed a form that makes concentrate use less intimidating to new consumers in the weed control category while also being a great sustainability benefit for the market.”
