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This content was submitted directly to this Web site by the supplier.White Paper | August 24, 2008
Measuring sustainability with ASSET™, Alcan Packaging's comprehensive measuring tool for packaging
The Alcan Sustainability and Stewardship Evaluation Tool (ASSET™), is the first statistical tool to comprehensively analyze and measure the sustainability impact of a packaging product.
ASSET was developed by Alcan Packaging to give its customers the means to evaluate the environmental, social and economic sustainability of a packaging structure throughout its entire life cycle, from “cradle to grave.”
Incorporating internationally recognized standards, ASSET provides CPG manufacturers with a process to
compare packaging options and weigh the sustainability performance of differing packaging structures. It allows
them to make better decisions about the impact of their brand packaging with analytically-based knowledge of the
beneﬁts, risks and costs of different types of packaging.