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White Paper | August 24, 2008

Measuring sustainability with ASSET™, Alcan Packaging's comprehensive measuring tool for packaging

The Alcan Sustainability and Stewardship Evaluation Tool (ASSET™), is the first statistical tool to comprehensively analyze and measure the sustainability impact of a packaging product.
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FILED IN:  Sustainability  > Strategy
     

ASSET was developed by Alcan Packaging to give its customers the means to evaluate the environmental, social and economic sustainability of a packaging structure throughout its entire life cycle, from “cradle to grave.”

Incorporating internationally recognized standards, ASSET provides CPG manufacturers with a process to
compare packaging options and weigh the sustainability performance of differing packaging structures. It allows
them to make better decisions about the impact of their brand packaging with analytically-based knowledge of the
benefits, risks and costs of different types of packaging.

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