See What’s Possible in Packaging & Processing @ PACK EXPO International
See packaging & processing solutions from 2,700 exhibitors and gain insights from 150+ free educational sessions at PACK EXPO International.
REGISTER NOW

Waterfall bottle is distinct but familiar

A new bottle structure for Eufora, a line of hair care products for the salon industry, uses a sweeping waterfall-like angle on one shoulder that differentiates the bottle from its competitors yet is similar enough to the company’s previous package style that it is recognizable to Eufora fans.

Sep 15, 2014
Pw 72246 Smg Eufora Curln 36frame 03

See full story.

Redefine What’s Possible in Packaging & Processing—Register Now!
Recommended
Redefine What’s Possible in Packaging & Processing—Register Now!
Discover Leading Suppliers
Recommended
Discover Leading Suppliers
Related Stories
Pw 71361 Welchs
Plastics/resins
Fresh-picked bottle design for Welch's new juice
Pw 71359 Zazen Back
Labels
Shrink-sleeve energizes health shot
Pw 71358 Armor All
Plastics/resins
Souped-up bottle design drives interest in new Armor All product
Ideal for VFFS lines, it delivers superior grip on packaging film, food-safe compliance, and reliable performance even in demanding environments.
Sponsor Content
Ideal for VFFS lines, it delivers superior grip on packaging film, food-safe compliance, and reliable performance even in demanding environments.
Machinery Basics
View More »
Maxresdefault 67c1de1c5078b
Thermoform/fill/seal
Video Explainer on Thermoforms and Vacuum Packs for Proteins
Package This guide cover featuring liquid filling equipment machinery and packaging solutions from Packaging World and ProSource 2026
Filling/capping, liquid & viscous
A Video Overview of Liquid Filling Machines
Vertical form/fill/seal packaging equipment guide cover with machinery illustration and 2026 branding
Form/fill/seal - vertical
What Can You Package on a Vertical Form/Fill/Seal Machine?
Packaging This guide cover featuring packaging inspection equipment overview with bottle and magnifying glass illustration
Inspect/detect/checkweigh/x-ray
Quality Control Masters: The Ultimate Guide to Packaging Inspection Equipment
View More »
Top Stories
Three professionals in a video conference: Prasad Joshi and Lindsay Birdenbaker from PepsiCo, and Paul Jenkins from ThePackHub
Package Design
From Snack Bags to Sports Drink Sachets: How PepsiCo Shares Packaging Science Across Foods and Beverages
PepsiCo’s Prasad Joshi and Lindsay Bridenbaker explain why today’s package has to deliver an experience, not just protect the product, and how the company’s foods and beverages teams share science to make that happen.
Two people in a virtual video conference call, woman on left wearing glasses and patterned jacket, man on right in black hoodie
Recycling
The Missing Piece in Recycling Isn’t Collection, It’s Demand
CAA’s revised California plan includes proposed 2027 producer fees built on cost data and producer reports gathered after the June draft. Even if CalRecycle approves it with conditions, the plan would be considered approved while CAA addresses them.
Recycling
CAA Proposes 2027 California EPR Fees as CEO Fielkow Steps Down
Flake-to-preform conversion skips the crystallization, drying, and repelletizing steps that conventional bottle-to-bottle recycling requires. Suntory has run the process in Japan since 2018 and will bring it to Thailand in 2028, where incoming bottle quality varies more than the Japanese stream it was designed around.
Recycling
Suntory Pioneers 100% rPET Bottles from Inconsistent Feedstock
Ideal for VFFS lines, it delivers superior grip on packaging film, food-safe compliance, and reliable performance even in demanding environments.
Sponsor Content
Ideal for VFFS lines, it delivers superior grip on packaging film, food-safe compliance, and reliable performance even in demanding environments.
Discover How to Stay Ahead of the Competition at PACK EXPO International
See new solutions from 2,700 exhibitors. Gain insights from 150+ free educational sessions. From automation & robotics to real-time data insights, find the tech for your company’s future at North America’s largest packaging & processing event.
REGISTER NOW
Discover How to Stay Ahead of the Competition at PACK EXPO International
Retail multipack suppliers, all in one place
25+ vetted systems for cups, tubs, and bottles — shrink, paperboard, banding, clip, and more. Free download.
Read More
Retail multipack suppliers, all in one place
Products
Three PIAB pneumatic sensor connectors with black cables in different configurations and sizes
Compact Electronic Vacuum Sensors and Switches
Piab launches PS Series: PS.VA, PS.VS and PS.VSI sensors give manufacturers clearer vacuum feedback, easier setup, and stronger integration into modern automation systems.
Modular Conveyor
CASSEL Inspection Brings Food Safety Education and Live Technology Demonstrations to PACK EXPO International 2026
More Products
In Print
Packaging World October 2026
October 2026
Packaging World PEI Showcase 2026
PEI Showcase 2026
Packaging World September 2026
September 2026
Packaging World July/August 2026
July/August 2026
SubscribeArchives
Downloads
View More »
Industrial robotic arms packaging and palletizing cardboard boxes in a modern warehouse automation facility
Case/Tray Packing
Pack It, Stack It, Ship It
Scientist in white lab coat examines Persil and Somat products in modern laboratory setting with equipment and windows.
Recycling
Both a Brand Owner & Adhesive Supplier, Henkel Designs for Recyclability
Cobot palletizing solutions comparison matrix displayed on laptop and tablet screens showing FANUC and multiple vendor options
Robotics
Cobot Palletizers: Complete Supplier Directory
Packaging World logo with researched list of flexible packaging filling machines for liquids displayed on laptop and tablet screens
Filling, Capping & Closing
Flexible Liquid Filling Machines: Supplier Directory
View More »