Pumped up sampler

In a unique approach to fragrance sampler packaging, New York-based Donna Karan incorporated a miniature spray pump on vials of DK Men cologne. The sampler consists of a polypropylene spray pump that snaps onto a 1.8-mL PP vial.

Pw 26057 Inauniapp 38

Risdon (Naugatuck, CT) supplies both the pump and the vial. A frosted label is gravure-printed in two colors and heat-transferred to the black cylinder. A paperboard card holds the vial. It's made of a 120# test cover stock and is offset-printed. Donna Karan won't disclose suppliers of either the board or labels. Graphics were created in-house. Introduced in November of 1994, these .03-oz samplers can be found behind cosmetics counters of major department stores throughout the country.

Need help with your packaging project?
We’ve done the legwork to identify and vet experienced packaging and processing consultants you can contact directly for your next project. Decades of combined experience in packaging line engineering, machinery selection, package and materials development, and food processing operations.
See your advisor options now.
Need help with your packaging project?