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This content was submitted directly to this Web site by the supplier.White Paper | February 18, 2009
Promotional labeling and insertion: gaining buy-in from Production
New white paper from EPI Exact Packaging explains how Marketing's plans for promotional efforts through in-pack or on-pack labels or promotional pieces can help gain buy-in from an essential group: Production.
It's not enough to simply provide a product these days. The marketplace demands companies offer consumers "extras."
Whether it’s such add-ons as cross-promotional coupons, internet tie-ins, recipe booklets, prize-winning games or even temporary tattoos, consumers expect to get more than just the product itself for their dollar—and are willing to switch brands accordingly.
Realizing this, marketing experts stay busy devising new methods and improving established ones for pulling consumers to their product’s spot on the shelf. These promotional items are powerful pieces in the profitmargin puzzle and can attract new business or serve to retain current customers.
But they also can make even the most seasoned plant professional cringe at the thought of adding another step to the production line for fear of creating slowdowns or stoppages.
Easing production fears using the guidelines in this white paper can make for a successful project whether you buy or rent labeling or inserting equipment for your company's promotional efforts.