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Ketchup is dressed for differentiation

As this grower and wholesaler launched its very first product for sale through retail channels, management opted for a full-body shrink-sleeve label so that its plastic bottle would stand out from a sea of red.

Pw 69383 Traina Ketchup 00
New ebook focused on cartoning equipment
Read about the various types of cartoning equipment, how to select the right one, and common pitfalls to avoid. Plus, read equipment advice from CPGs for ultimate cartoning success.
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New ebook focused on cartoning equipment
How AI is reshaping CPG manufacturing operations
Today’s CPG companies are faced with mounting challenges in their manufacturing operations. You have the data that could help you, but can you turn that data into knowledge? See how artificial intelligence can help. Learn what’s working for Pfizer, Post, and Smithfield.
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How AI is reshaping CPG manufacturing operations