By Judy RiceMaterials & ContainersNew design, and a 40% sales boost, for Gentleman JackBrown-Forman increased sales 40% for its Jack Daniels Gentleman Jack line of premium Tennessee whiskey by broadening the brand's appeal beyond its primary market of 25- to 34-year-old white males.April 8, 2010Page 1 of 1Top StoriesSustainabilityBiomimicry in Packaging: 6 Points to PonderDr. Dayna Baumeister: “Maybe a misconception is that you get to keep doing the status quo. If you really want to do innovation, you’ve got to be willing to expand the possibilities of what might come out of it at the end of the day.”Containers & ClosuresOrigin Materials Partners with IMDvista on First PET Cap and Closure Manufacturing SystemRecycling5 Lessons in Eco-ModulationContract PackagingDo You Have the Tools for Success?Sponsor ContentReady Meal Packaging End-of-Line of the Next-Generation