Scott YoungHomeImproving packaging ROIOnly 50% of new package designs provide a notable 
improvement over existing packaging. 
This article pinpoints common 
missteps, and provides tips on 
successful redesign.October 4, 2012BeverageWins and losses at the shelf: What drives purchase intent?10% of package redesigns spike sales and 20% spur declines. What do the winners have in common? They create visual disruption and entice shoppers to reconsider a brand.October 31, 2009Sustainable PackagingShoppers: Green packaging is a purchase tiebreakerTwo years' worth of research yields shoppers' attitudes toward green packaging.June 4, 2009HomeGauging the power of packaging innovationMarketers are increasingly recognizing the power of packaging innovation. They are recognizing that unique packaging structures can differentiate brands from the competition and help to justify price premiums. However, new packaging systems often involve significant investment in new production processes and additional materials.November 30, 2006Page 1 of 1Top StoriesRecyclingMRF’s Polymer Center Network to Expand Access to Recycled PlasticA first-of-its-kind facility from Republic Services allows the MRF to aggregate plastic from its regional facilities for further sorting and recycling, resulting in high-quality PCR material.Business IntelligencePerceptions of AI in Packaging and ProcessingRecyclingCAA Provides Deadline Schedule for Brands Affected by EPREmerging BrandsCoding & Marking Equipment: Why It’s So Important in PackagingSponsor ContentReady Meal Packaging End-of-Line of the Next-Generation