Eye-tracking and packaging

Do the "eyes" have it when it comes to how shoppers vote on the effectiveness of packaging design?

Sterling Anthony

Jun 23, 2010

Sterling Anthony, CPP

Sterling Anthony, CPP

Eye-catching

List: Digitalization Companies From PACK EXPO

List: Digitalization Companies From PACK EXPO

Our List of Cobot Palletizing Solutions

Our List of Cobot Palletizing Solutions

Annual Outlook Report: Automation & Robotics

Annual Outlook Report: Automation & Robotics

Machinery Basics

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How Do Horizontal Form/Fill/Seal Machines Work?

Liquid Filling Equipment Package This Pmmi

A Video Overview of Liquid Filling Machines

Vffs Bagging Equipment

What Can You Package on a Vertical Form/Fill/Seal Machine?

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A Look into the World of Cartoning Equipment

Through the Line: Packaging and Processing

Through the Line Podcast: Nextloopp is Solving America's Polypropylene Recycling Puzzle

How can polypropylene, one of the most widely used plastics in consumer packaging, be diverted from landfills or incinerators? Packaging World Senior Editor, Anne Marie Mohan, sits down with Professor Edward Kosior, CEO and founder of Nextek and Nextloopp. They discuss how the Nextloopp initiative is uniting stakeholders across the packaging supply chain to enable the closed-loop recycling of food-grade PP.

Lightweighting continues to drive measurable progress in packaging reduction. Coca-Cola’s redesigned bottles, shown here across several brands, lower PET weight from 21 g to 18.5 g for key sizes, a 12% reduction expected to cut PET use by 3 megatons by 2025.

CPGs Reduce Packaging Weight by 5 MMt Since 2019, Report Finds

Instead of shrink film, the bottles are held together using strategically placed adhesive dots, paired with a recyclable cardboard handle for carrying.

Coca-Cola, Patrón, and Mondi Design Packaging with Reduced Materials

Sortation on a belt at a material recovery facility (MRF).

Column: With Recycling at an Inflection Point, CPGs to Shape What Comes Next

Side-entry Liquid Mixer Improves Solids Suspension in Large Tanks

Side-entry Liquid Mixer Improves Solids Suspension in Large Tanks

Annual Outlook Report: Sustainability

The road ahead for CPGs in 2025 and beyond—Packaging World editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.

Annual Outlook Report: Sustainability

Annual Outlook Report: Automation & Robotics

What's in store for CPGs in 2025 and beyond? Packaging World editors explore the survey responses from 118 brand owners, CPG, and FMCG Packaging World readers for its new Annual Outlook Report.

Annual Outlook Report: Automation & Robotics

Products

The Festo FPaKit

Palletizing Kit

The Festo FPaKit is an all-in-one palletizing kit that combines pre-assembled mechanics, controls, and software to cut engineering costs and speed time to market.

Customizable Barcode Labeling Service

Pet Food Packaging

Packaging World Packaging World Resource Guide 2026

Packaging World Resource Guide 2026

Packaging World October 2025

October 2025

Packaging World PELV Showcase 2025

PELV Showcase 2025

Packaging World September 2025

September 2025

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Pmg Prs25 Recap

Packaging Recycling Summit 2025: A Pivotal Moment in Circularity

Enticement Images 1080x1080 Pw Ai Packaging Ebook 2025

How AI is Making Packaging Robots Smarter and More Adaptable

1136 Pw Humanoid Robots

Humanoid Robots in Packaging and Processing: 2025 Status Report

Enticement Images Imu 300x250 Pw Coveying Feeding Ebook 2025

Conveying, Feeding & Inserting e-book