Explore PACK EXPO insights here
Discover a taste of the PACK EXPO highlights, live from the show floor!

Eye-tracking and packaging

Do the "eyes" have it when it comes to how shoppers vote on the effectiveness of packaging design?

Sterling Anthony
Jun 23, 2010
Sterling Anthony, CPP
Sterling Anthony, CPP






Eye-catching



Annual Outlook Report: Automation & Robotics
Recommended
Annual Outlook Report: Automation & Robotics
Annual Outlook Report: Workforce
Recommended
Annual Outlook Report: Workforce
Are You Greenwashing?
Recommended
Are You Greenwashing?
Related Stories
Squish_ems
Flexibles
Kids: Food 'tastes better' in cartoon-themed packs
Pw 3628 Webkstevens
Closures
Weatherchem appoints new VP of sales
UPS
Sustainable Packaging
Healthcare reform, regulations, and cost issues top survey findings
Enabling sustainable living through innovation. Meet LYB at K 2025
Sponsor Content
Enabling sustainable living through innovation. Meet LYB at K 2025
Machinery Basics
View More »
Liquid Filling Equipment Package This Pmmi
Filling/capping, liquid & viscous
A Video Overview of Liquid Filling Machines
Vffs Bagging Equipment
Form/fill/seal - vertical
What Can You Package on a Vertical Form/Fill/Seal Machine?
Maxresdefault 668e86188ccec
Cartoning
A Look into the World of Cartoning Equipment
Maxresdefault 6672ebcaa10c1
Feeding/inserting/unscrambling
A Look at Feeding and Inserting Equipment on the Packaging Line
View More »
Top Stories
The Recycling Partnership's Polypropylene Coalition, which includes 20-plus companies working together to capture and recycle more #5 plastic, has awarded roughly $20 million in grants, which has resulted in promising case studies.
Recycling
Q&A: Recycling Partnership VP Calls CPGs’ Attention to Polypropylene Recycling
The VP of Material Systems at non-profit The Recycling Partnership outlines why CPGs should invest in polypropylene recycling and shares strategies and benefits of doing so.
The innovation enables packaging to transition from clear to black or white using a pulsed fiber laser, offering a label-free solution for inline coding.
Package Design
DataLase, KilianDruck Grünstadt Dinges, and EcoCortec Design Packaging for Enhanced Functionality
Q C Qckc4z 720
Inspect/detect/checkweigh/x-ray
Easy-Access Screener
Yhk Fe Cfx 720
Coding & Marking
Printed 2D Barcodes Become Digital Gateways for Supply Chain, Consumers
Circular packaging solutions
Sponsor Content
Circular packaging solutions
Smart Filling Equipment Selection Guide
Discover the six critical factors that determine filling equipment success and avoid costly selection mistakes that drain profits.
Read More
Smart Filling Equipment Selection Guide
Annual Outlook Report: Sustainability
The road ahead for CPGs in 2025 and beyond—Packaging World editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.
Download Now
Annual Outlook Report: Sustainability
Products
Struktol
Sustainable, Advanced Odor Control Solutions
Struktol Company of America's RP 17 and RP 53 are designed to optimize processing, improve quality, and enable greater recycled content use in packaging applications.
Bio-based Pouching Material
Introducing Columbia Machine's FLD1500-SW: a Compact, High-Efficiency Palletizer with Integrated “Stack and Wrap” Technology
More Products
In Print
Packaging World October 2025
October 2025
Packaging World PELV Showcase 2025
PELV Showcase 2025
Packaging World September 2025
September 2025
Packaging World July/Aug 2025
July/Aug 2025
SubscribeArchives
Downloads
View More »
Enticement Images Imu 300x250 Pw Coveying Feeding Ebook 2025
Feeding/inserting/unscrambling
Conveying, Feeding & Inserting e-book
1133 Pw Cartoning
Cartoning
Researched List: Fast Changeover Cartoning Equipment
Pmg Power Processing
Trends
Researched List: Powder Processing and Packaging Suppliers
Enticement Images 1080x1080 Pw Filling Capping Ebook 2025
Filling, Capping & Closing
Master Filling & Capping Equipment Selection
View More »