In 1995, Bob Lilienfeld of Use-Less-stuff.com published a study on packaging efficiency. That study indicated that one of the best ways to improve the environment as well as the economic efficiencies of consumer packaged goods was to practice source reduction.
Now, 12 years later and spurred by trends including waste generation, waste reduction, and sustainable 'scorecards', Lilienfeld has conducted and released a new study. The new study's development is prompted by four key trends:


















