
B&R Industrial Automation, A member of the ABB Group
Alpharetta, GA 30009
B&R is a leading global provider of machine and factory automation solutions and serves as ABB’s Machine Automation Division. It offers one of the most comprehensive technology portfolios for building flexible, high‑performance packaging systems.
Core Software PlatformControl & Motion SystemsAdvanced MechatronicsVision & Quality SystemsHMI & Industrial PCsDigital Twin & SimulationOpen Standards for Packaging Integration
Spare parts Field Service (on‑site installation, integration, commissioning, and maintenance)Engineering Support (planning, development, feasibility checks, simulations, and implementation assistance)Consulting Services (machine concept development, requirement definition, and risk reduction throughout the lifecycle)Technical Support (Free expert assistance for technical inquiries, troubleshooting, and legacy product support) Commissioning Support (software integration, functional testing and ensuring correct system startup) Maintenance & Lifecycle Services (long‑term availability, system upkeep, and optimization over the full machine lifecycle) Remote Access & Online Support (remote diagnostics and expert-guided problem resolution)
Training & Workshops (structured courses and learning materials for Automation Studio and automation best practices)
B&R is a global automation technology leader and the Machine Automation Division of ABB. The company delivers integrated, high performance solutions for both machine and factory automation. As part of ABB, B&R provides one of the most comprehensive automation portfolios available today, helping packaging OEMs build scalable, efficient and future ready production systems.
B&R offers open, modular and highly scalable automation technologies purpose built for the packaging sector. The portfolio includes PLCs, servo drives, robotics integration, intelligent track systems such as ACOPOStrak, planar motor technology with ACOPOS 6D, advanced machine vision and digital twin engineering tools. These capabilities support rapid changeovers, modular machine architectures and flexible production for high mix environments.
At the core of the B&R offering is Automation Studio, a unified engineering environment that allows machine builders to configure, program and integrate all automation components in one place. This seamless workflow improves engineering productivity and accelerates deployment of advanced, digitalized packaging solutions.
To ensure open connectivity and easy line integration, B&R supports industry leading standards. The company is a long established supporter of OPC UA and actively participates in OPC Foundation working groups, contributing to interoperable and information rich manufacturing environments. For packaging applications, B&R simplifies adoption of the OMAC PackML standard with mapp PackML, which streamlines state management and PackTag communication across modular machine units. This helps OEMs achieve consistent line behavior, faster integration and easier scaling across complex, high performance packaging systems.

Sergio Resendiz
























