Archive | Shelf Impact
Archive | Shelf Impact
April 17, 2012: Black label suits Miller Genuine Draft's global trade dress
March 6, 2012: Beverage packs quench thirst for innovation
January 4, 2012: 'Melting pot' innovations merit high scores
November 11, 2011: Tween-tastic package design
October 17, 2011: Customization for the new 'Me Generation'
October 3, 2011: Social media: A communications revolution causes a packaging evolution
September 23, 2011: Consumer value critical in mobile marketing success
September 9, 2011: Mountain Dew gets brand-specific bottle
August 22, 2011: Vision science-based tool offers rapid design feedback
August 8, 2011: Innovation is a 360-degree approach
July 22, 2011: Natural artesian water carries environmental reverence throughout brand identity
June 20, 2011: Tea redesign reflects growing sophistication of organics consumers
May 27, 2011: Graphic elements become interactive tools in Coors Light campaign
May 13, 2011: Survey: Great graphics and structure critical, but not always enough
April 18, 2011: Mobile lab lets Morton Salt get retail-ready game on
April 4, 2011: Custom bottle, closure shape Henkel's entry into lotions
March 25, 2011: Duane Reade finds a cure in private label
March 11, 2011: Microsoft's mouse pack clicks with $70 price point
February 25, 2011: Dust cover-carriers distinguish Maui Brewing's beers
February 7, 2011: Savvy marketers are leaning on value-added labels
January 21, 2011: Opening eyes to eye tracking
SPECIAL REPORT
10 TIPS
ON SUSTAINABILITY
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