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Salad Days: Profitably Packaging Greens

Making a salad used to be somewhat of a project. Grocery-store shoppers would buy ingredients separately, take them home and wash, chop, and mix their own greens, tomatoes, cucumbers, and other vegetables. They might even make their own dressing. But today’s time-starved schedules make that an increasingly daunting and archaic task. Enter the pre-washed, pre-cut, pre-packaged salad. Find out more in this White Paper from Harpak.
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Other factors also figure into this transition. Astute marketers realize such packages offer increasingly health-conscious consumers a total package with an identified caloric value (typically around 400) that is perceived as a nourishing, measured meal.

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