Package Case Study
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SoBe goes plastic for sport drinks

“With this package, we’re marrying functionality of the package with sports nutrition in the product,” says Bill Meissner, director of brand development for South Beach Beverage, Norwalk, CT.
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The box is converted from an 80-ga holographic biaxially oriented polypropylene/12-pt SBS substrate.
Package Case Study
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Spalding pumps up b-ball packaging

Packaging for the new “Spalding NBA Infusion” basketball with built-in “Micro Pump” has a lot on the ball. Not only does the box use holography, a thermoform inside the top of the box highlights and protects the pump in its extended state.
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Dynamic growth for O2 scavengers

Average annual growth of oxygen scavenger packaging products in the United States is forecast at a stunning 215% between now and 2003. That’s according to George O. Schroeder Associates (Appleton, WI), international consultants in flexible and rigid plastic food packaging.
Package Case Study
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Peaches and lemons pop on this label

Bold, colorful images on a full-body heat-shrink label are helping Essentia Water’s Aquess turn heads. A newly launched beverage containing water-soluble fibers, Essentia comes in a 500-mL (16.9 oz) bottle made of polyethylene terephthalate.
Package Case Study
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Anheuser-Busch'tees up'golf-ball can

Beginning Feb. 26, 2001, St. Louis-based Anheuser-Busch made Michelob and Michelob Light available nationwide in new 12-oz aluminum cans with a golf ball decoration embossed onto can fronts and backs.
Package Case Study
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Splenda's sweet on carton design

In November, McNeil Specialty Products introduced at retail a no-calorie sweetener called Splenda, a granular product packed into folding cartons containing either 1.9 or 3.8 oz, which it says offers the “sweetness equivalent” of 1- or 2-lb of sugar for baking or cooking.
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Educational Events

Cal Poly will host Poly Pack 2001 May 9, 10, and 11 in San Luis Obispo, CA. The student-run symposium focuses on new technologies in packaging, while also allowing business representatives to meet and recruit prospective employees.
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A heads up to food manufacturers

The proliferation of new food products in which botanicals and other novel ingredients are added to conventional foods prompted the Food and Drug Administration to send a cautionary letter.
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Mexico may require labeling of biotech foods

The Mexican Senate approved an addendum to its General Health Code that would require biotech foods to be labeled as “transgenic” or as containing biotech ingredients.
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Label biotech foods

Virtually all consumers in a series of 12 focus groups organized by FDA in spring 2000 feel bioengineered foods should be labeled so that consumers can decide whether to purchase them or not.
Brentwood Industries (Reading, PA) has begun construction on a new 200,000 sq' facility to house its Specialty Products Div.
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Relocations, expansions

—Doyen (Lakeland, FL) has established a holding company known as Doyen Group PLC, the overall holding company for Doyen’s five operations.
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Domestic acquisitions, agreements

—Kliklok Corp. (Decatur, GA) and its wholly owned subsidiary The Woodman Co. have realigned their operations and will now be represented through the single unified sales channel of Kliklok-Woodman.
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International agreements

—Pactiv Corp.’s (Lake Forest, IL) Sengewald business unit is joining forces with Rollprint Packaging Products, Inc. (Addison, IL) to announce a global strategic partnership for medical packaging.
Jack Mazur (left) and Matt Brennecke, both regional sales managers of All-Fill, Inc. (Exton, PA), have received "Salesman of the
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Appointments, promotions

—FoxJet (Arlington, TX): Jim Barbone, gen. mgr.
Package Case Study
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Graphics offer visual lullaby

When Concord, MA-based Welch’s came out with a new line of baby juice, it employed Bailey Design Group (Plymouth Meeting, PA) to create a bottle that clearly distinguished it from competitors and conveyed a sense of gentleness, quality, and comfort.

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