In this special report, we shed light on the complex issue of greenwashing within the CPG industry. Through conversations with experts, we explore how brands might unknowingly convey misleading environmental promises through ambiguous sustainability claims and eco-friendly imagery that doesn’t hold up upon closer inspection. Read for guidance on recognizing greenwashing, prevalent greenwashing tactics, and measures to authentically represent your product's environmental impact.
Fill out the form below to gain valuable insights into preventing greenwashing, the confusion caused by recycling claims, and the objectives of green guides in ensuring truthful environmental advertising..
