Archive | Shelf Impact
April 5, 2018: Diet Coke refresh | Standout bottle | Dimensional Doritos
March 5, 2018: Color of the Year | E-commerce design | Corona Light rebrand
January 26, 2018: Top 10 2017 | Design for CR packaging | Female-first design
December 1, 2017: Wunderbar glass jar | AR zombie bottles | Vodka’s icy stare
October 27, 2017: Value-added smart packaging | ‘Wood-grain’ whisky pack
October 3, 2017: Hot dog update | Telemarketer’s lessons | Design disruption
June 29, 2017: ‘Vintage’ cannabis pack | Cool packaging that sells
May 15, 2017: Imperfect pie packs | Dead Guy reborn | Classy cannabis box
April 24, 2017: Move over Andy Warhol | Beer can album | BIB vodka pack
March 14, 2017: 2017 design trends | Trippy pot pack | Dodecahedron bottle
November 20, 2016: Retail SEO | Uncapping fragrance | Whimsical jerky packs
August 15, 2016: Wish-Bone reinvented | Pharma pack design | Buck Wild bags
June 27, 2016: Design scents | Mini coffee cup | E-commerce pack design
June 16, 2016: Turtle Wax shines | Organic design | Mr. Peanut’s 100th
May 13, 2016: Spirits icon restaged | Premium tobacco tin | Campbell Soup cup evolves
May 4, 2016: Whiskey in a can | Mumm’s artful label | Organics reimagined
April 19, 2016: Graphics go Boom | Stand-up sour cream pouch | Condom pack redesign
March 23, 2016: Influencing taste through pack design | Predesign research drives innovation | Clean graphics for fresh baby food
March 9, 2016: Millions of unique Diet Coke labels | Bold look for Bud Light | Birch water in tree-like paper 'can'
February 25, 2016: Absolut bottle is 'Electrik' | Pantone 2016 Color of the Year | PepsiCo's Back to the Future bottle
November 20, 2015: Skippy looks 'outside the jar' | Yin/yang tray for balanced snacks | Multisensory tea pack
October 26, 2015: Cognac bottle glows under blacklight | 'No-B.S.' protein bar | Reusable tin for exotic teas
July 29, 2015: High-end couture inspires Revlon | Aluminum bottle for water | Redesigning graphics for 80 SKUs
June 3, 2015: Refreshingly real packaging | 'Texting' via vodka bottle | GoodBelly's fruitful redesign
June 1, 2015: 'Pot soda' redesign | Nasacort pack 'wows' | Oculto beer's mysterious label
May 6, 2015: Design for sales success | Amway global brand refresh | Mixed reality tech offers opportunities
April 13, 2015: Heineken on innovation | Vintage flavor for microphone | Co-branding for a competitive edge
March 23, 2015: Optical illusion for tape pack | Unusual supplement bottle | New container triples sales
February 4, 2015: Private-label trends | Achieve global structural design | Honest Tea refresh
October 15, 2014: Tribe chips & dip in a can | 'Honest' packaging | 3D package design
September 16, 2014: New Tang pack blasts off | Design for 'Millennial Moms' | Welch's shapely juice bottle
August 22, 2014: Mesmerizing 3D candy packs | Disney-themed shrink sleeves | Bottle bolsters TV sales
July 25, 2014: Be a category disruptor | Bubbles, swirls & blossoms | Anti-counterfeit clamshell
June 16, 2014: Beech-Nut disrupts category | What's driving packaging trends? | Nostalgic syrup pack
May 5, 2014: Fashion-forward Redken | Wine pack innovation | Design for intuitive use
April 11, 2014: Pluck at the heart strings | Geritol gets reenergized | 700 SKU color consistency
March 28, 2014: Morton Salt Girl makeover | Muscling in on protein market | Shelf-stopping labels
November 5, 2013: High-speed, inline palletizer | Adjustable starwheel | Hang tag applicator
August 2, 2013: Ten guidelines for effective front-panel design
July 15, 2013: When it comes to package design, 'Keep it simple, stupid'
May 3, 2013: Eight principles of sales-effective package design
March 7, 2013: Top home/garden packs take innovation to the next level
January 9, 2013: ">'Farm-to-fork' drives consumer packaging
October 19, 2012: Portable, stackable single-serve wine launched
August 20, 2012: The new 'pour-tastic,' 'store-mazing' square bottle from SunnyD
July 25, 2012: Cans depict whimsical world of Beanblossom
June 4, 2012: Pinup girls position value beer brand for growth
May 24, 2012: Innovation Survey: Food packaging with a purpose
April 17, 2012: Black label suits Miller Genuine Draft's global trade dress
March 6, 2012: Beverage packs quench thirst for innovation
January 4, 2012: 'Melting pot' innovations merit high scores
November 11, 2011: Tween-tastic package design
October 17, 2011: Customization for the new 'Me Generation'
October 3, 2011: Social media: A communications revolution causes a packaging evolution
September 23, 2011: Consumer value critical in mobile marketing success
September 9, 2011: Mountain Dew gets brand-specific bottle
August 22, 2011: Vision science-based tool offers rapid design feedback
August 8, 2011: Innovation is a 360-degree approach
July 22, 2011: Natural artesian water carries environmental reverence throughout brand identity
June 20, 2011: Tea redesign reflects growing sophistication of organics consumers
May 27, 2011: Graphic elements become interactive tools in Coors Light campaign
May 13, 2011: Survey: Great graphics and structure critical, but not always enough
April 18, 2011: Mobile lab lets Morton Salt get retail-ready game on
April 4, 2011: Custom bottle, closure shape Henkel's entry into lotions
March 25, 2011: Duane Reade finds a cure in private label
March 11, 2011: Microsoft's mouse pack clicks with $70 price point
February 25, 2011: Dust cover-carriers distinguish Maui Brewing's beers
February 7, 2011: Savvy marketers are leaning on value-added labels
January 21, 2011: Opening eyes to eye tracking