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Top load or end load cartoning: selection guidelines

CPG manufacturers know that selecting an attractive, functional carton is essential to enhancing shelf presence and facilitating retailer use. Packaging equipment manufacturers know that selecting the optimal cartoning method is essential to ensuring product integrity as well as process performance. However, assessing the suitability of top load or end load cartoning can be a daunting task. Each option has unique capabilities and offers specific advantages.

Packaging equipment manufacturers can help by defining the basic considerations and benefits of top load and end loading cartoning to then determine which method is best for a particular application.

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