Introducing ‘Textures by DOMINO’
Tactile, visually appealing high-impact effects that make labels stand out
Domino Digital Printing has developed “Textures by Domino”, a new unique ink jet capability of the Domino N610i digital UV inkjet label press which produces visually striking, digitally printed textured labels that enhance shelf presence and make brand owners’ products stand out from the crowd. Ideal for a variety of sectors – including wine, beer, and cosmetics and beauty, this technique represents a cost-effective way to create labels with high visual and “feel appeal” that also help to maximize customer engagement.
Consumers don’t just use their eyes when making purchasing decisions – they use the sense of touch as well. Research has shown that a brand’s impact increases by 30% when more than one sense is engaged in the packaging design. The textured-printed labels not only capture consumer attention, but more importantly encourages them to take the product off the shelf.
An endless selection of textured effects can be created using the Domino ink jet printing technology. Brands and creative agencies can produce distinctive, high-impact labels that ensure maximum shelf appeal, whether it’s a beer bottle in a bar display or a shampoo bottle on a retail point-of-sale. With ‘Textures by Domino’, brand owners can have an affordable solution that is as agile and flexible as the creative process that goes into the design of their labels, and is only limited by their imagination.
Domino is a leading manufacturer and distributor of digital printing and product identification solutions. Celebrating its 38th year in business, Domino is a global organization with world headquarters in the UK, and North American headquarters in Gurnee, IL. Domino has 25 subsidiaries, representation in over 120 countries, and over 2,500 employees worldwide. And as of June 2015, Domino is a Brother Group company. For more information on Domino digital printing, please visit dominodigitalprinting.com .