Labels

OFF THE SHELF: Labeling makes drinks stand out

Anne Marie Mohan demonstrates how colorful full body shrink sleeve labeling is making these beverages leap off the shelf and into the consumer's hands.

July 14, 2011

Labels: Page 35

Labels

Chicken chunks use head-turning spin-concept label

Private-label is leading in innovation again

June 29, 2011

Labels

FDA gives thumbs-up to redesigned labels for some Merck meds

Agency commends Merck’s efforts to reduce pharmacy selection errors. The company’s Label Standardization Projects includes revisions for 34 container labels for 16 oral solid-dose drugs.

June 13, 2011

Labels

Label adds splash of flair to dairy's marketing effort

Roberts Dairy Foods, Omaha, NE, puts its namesake milk through rigorous quality testing, and it is leveraging the label on its milk cartons to reflect the product’s high standard.

June 9, 2011

Labels

Shrink-sleeve label--graphics and info

The newest product from Barn Dad Innovation Nutrition relies on a full-body shrink-sleeve label to carry gorgeous graphics at the same time that it contains valuable information and nutrition facts.

June 9, 2011

Secondary Packaging

Plastic layer pads: a study in sustainability

As a component of unitized loads, plastic layer pads are replacing their paper counterparts, thanks to some benefits that also score sustainability points.

May 25, 2011

Labels

How pressure-sensitive labels are converted and printed

This video from Weber Packaging Solutions (formerly Weber Marking Systems) provides an overview of its entire pressure-sensitive label manufacturing operation, including pre-press procedures and its use of both flexographic and leading-edge digital presses to print the labels.

May 16, 2011

Coding, Printing & Labeling

An introduction to extended content labels for designers, marketers, & brand owners

Your product isn't getting any larger, so, how do you maintain shelf appeal, get brand messaging across and meet regulatory requirements? For many Consumer Product Groups the answer is extended content labels (ECL). Download this white paper from Quality Assured to learn more.

May 13, 2011

Labels

Dynamic, offset-printed pressure-sensitive labels combine visual intrigue with strong tactile feel

Looking to establish its wine as a premium brand, while capturing the consumers' attention at retail, Caliza Winery turned to WS Packaging Group to accomplish the task of printing a label design that called for a combination of technically demanding printing techniques and features, including heavy de-bossing, scuff varnish, and distinct modern colors.

May 12, 2011

Labels

New square bottle, with shrink sleeve label, adds an edge to bottled water brand

TalkingRain Beverage Company created a stronger brand presence on- shelf for its ActiVWater® brand with new square bottle, full-body shrink sleeve label, and package redesign. Printed with metallic inks, the new label design has easy-to-read graphics, bold flavor-specific colors, and displays well at retail.

May 10, 2011

Labels

Digitally printed, pressure-sensitive labels convey brand personality of Carmella's Italian Bistro

Carmella's Italian Bistro chose cost-effective, digitally printed labels for launching its retail brand. Drawing inspiration from the pure authenticity of its homemade sauces, where heritage, pride and family are signature brand cues, it effectively conveyed its brand messaging using a textured, natural white material that offers visual depth and a tactile feel.

May 10, 2011

Coding, Printing & Labeling

Industry Watch

A quick run-down on the latest supplier news, mergers, expansions, and people.

May 8, 2011

Cartoning

A winning package for Old Style and the Cubs

Pabst and its design firm hit one out of the park with this full-body heat-shrink label designed to make a 12-oz glass bottle look like a wooden baseball bat.

May 8, 2011