David FeberDavid Feber is a senior partner in McKinsey & Company’s Detroit office.Sustainable PackagingMcKinsey: The Complicated Push for Sustainable PackagingConsumers favor recyclable packaging, but price, performance, and regulation shape what’s feasible. New global data reveals where sustainability investments pay off—and where brands must navigate tradeoffs across materials, markets, and costs.January 15, 2026Page 1 of 1