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Heinz to launch its ketchup in Coca-Cola's PlantBottle beginning this summer

The iconic ketchup company estimates that it will introduce 120 million 20-oz PlantBottle packages in 2011 into the U.S.

Heinz_Coke_bottles
Heinz_Coke_bottles

The Coca-Cola Co. and H.J. Heinz Co. have announced a strategic partnership that enables Heinz to produce its ketchup bottles using Coca-Cola's breakthrough PlantBottle™ packaging. The PET plastic bottles are made partially from plants and have a lower reliance on nonrenewable resources compared with traditional PET plastic bottles. The partnership is an industry-first, and one that both companies say they hope others will follow to transform how food is packaged around the world.

PlantBottle packaging looks, feels, and functions just like traditional PET plastic, and remains fully recyclable. The only difference is that up to 30% of the material is made from plants. The plant material is produced through an innovative process that turns natural sugars found in plants into a key component for PET plastic. Currently, PlantBottle is made using sugarcane ethanol from Brazil.

“PlantBottle is revolutionizing plastic, and our partnership with Heinz is paving the way for industry-wide collaboration,” says Muhtar Kent, chairman and CEO of The Coca-Cola Co. (pictured at left). “This partnership is a great example of how businesses are working together to advance smart technologies that make a difference to our consumers and the planet we all share.

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