Other Packaged Goods: Page 149

Cosmetics/Personal care

The many shades of success

The PlantLove™ collection, by Cargo cosmetics, makes women look good on the outside with its 12 sheer and glossy lipsticks and feel good on the inside because they are buying earth-friendly packaging. This approach helps differentiate PlantLove in the competitive cosmetics market. It wins the approval of retailers and the loyalty of customers.

August 9, 2007

Blisters/clamshells/skin packaging

High-visibility theft-prevention packaging: A love/hate relationship

So you come home from the store with a new toy for your child’s birthday. You know exactly what it looks like because you can see it through the package. You were actually able to play with it at the store in the package to see if it was "cool enough" and the right level for your child. The clear all-plastic thermoformed sealed clamshell package allowed you to touch various controls on the toy through strategically designed slots. The high visibility functional pack has significantly enhanced the shopping experience and aided the purchase decision, all without opening the package. When your child unwraps the present he or she can get a good feel if they like it or not by playing with it (at least to a degree) through the package.

August 9, 2007

Consumer packaged goods

Smaller, faster, more flexible cartoner

The controls cabinet on this cartoner is 50% smaller than comparable machines. Changeover is said to be the fastest in the category.

August 9, 2007

Flexibles

Sleeved bottles a hit for Caribbean promos

As the baseball season winds down in October in the United States, it’s on the upswing in the Caribbean. During this past season that ended in January, Presidente brand in the Dominican Republic conducted a Viva la Pelota! or Hurrah Baseball! campaign for its beer in 12-oz glass bottles with promotional sleeve labels. Presidente regular featured sleeves printed with a ball and bat, and Light featured sleeves showing a jersey and hat.

August 9, 2007

Labels

Industry Watch

CompaniesNorwood Marking Systems/Allen Coding Systems announced the formation of a distributor agreement between ITW Ltd.  and Allen Codiergeräte GmbH. The agreement gives the ITW companies exclusive rights to distribute the coding and marking equipment designed and manufactured by Germany-based Allen Codiergeräte to all the regions of the world not served by Allen Codiergeräte.

August 9, 2007

Sustainability

No tolerance required

EPA proposal would make it easier to get some new food packaging approved, especially for produce.

August 9, 2007

Beverage

Unlocking core brand assets in packaging ... and doing it with emotion.

In order to be truly effective, packaging has to literally deliver the heart and soul of the brand in a way that forges strong, emotive connections with the consumer. The days of delivering a hierarchy of features and benefits on packaging in a dry manner, sans emotion, are over. But where do emotive cues come from?

August 7, 2007

Blisters/clamshells/skin packaging

The wrap-up: Wacky packages

They're back: Those wacky stickers that parodied consumer products have never really gone away.

August 2, 2007

Secondary Packaging

Goodman documents modular servo benefits

Goodman Packaging Equipment, the first company to introduce a machine using ELAU’s new Intelligent Servo Module technology, documents cost, cabinet space and time savings that help implement its lean manufacturing strategy.

July 23, 2007

Feeding/inserting/unscrambling

Off-line bag printing

Norwood/Allen will introduce its new family of integrated off-line bag printing systems, featuring the ZBM bag feeding system

July 20, 2007

Conveying & accumulation

Cornering device

Cornerstone Automation Systems has released the CASI CD-160 for cornering cartons in the automatic and compliance labeling process.

July 12, 2007

Cartoning

More lessons learned

PW asked for your packaging advice, and more than 440 shared their wisdom and insights.

July 11, 2007