Six-stage innovation process is customer-centric

Sonoco highlights its customer-centric i6 Innovation Process Insight, Ideation, Invention, Integration, Interaction, and Iteration that helps address consumers' pain points and develop the best packaging solution.

Anne Marie Mohan
Nov 11, 2014
Companies in this video
Sonoco
Annual Outlook Report: Workforce
Recommended
Annual Outlook Report: Workforce
Annual Outlook Report: Automation & Robotics
Recommended
Annual Outlook Report: Automation & Robotics
Annual Outlook Report: Sustainability
Recommended
Annual Outlook Report: Sustainability
Related Stories
Logo Blu 5e2b21f4c57fc
Blisters/clamshells/skin packaging
Sonoco
Pw 220692 Thumbnail 2 159de694 V1
Sustainability
Off The Shelf: Tomatoes bust out of the clamshell syndrome
Pw 75315 Box Of 6 Rocks
Sustainability
Box for vegan truffles conveys purity, luxury
Semi-automatic Liquid Drum Filler Increases Operator Efficiency
Sponsor Content
Semi-automatic Liquid Drum Filler Increases Operator Efficiency
Machinery Basics
View More »
Liquid Filling Equipment Package This Pmmi
Filling/capping, liquid & viscous
A Video Overview of Liquid Filling Machines
Vffs Bagging Equipment
Form/fill/seal - vertical
What Can You Package on a Vertical Form/Fill/Seal Machine?
Maxresdefault 668e86188ccec
Cartoning
A Look into the World of Cartoning Equipment
Maxresdefault 6672ebcaa10c1
Feeding/inserting/unscrambling
A Look at Feeding and Inserting Equipment on the Packaging Line
View More »
Top Stories
The redesigned pack retains FrogTape’s curved silhouette and bold color cues while introducing a resealable tabbed closure. The structure preserves edge protection and on-shelf recognition once provided by the plastic canister.
Recycling
FrogTape Trades Plastic 'Cans' for Paperboard Cartons
The painter’s tape brand re-engineered its iconic rigid pack into a recyclable paperboard format. This example of the paperization trend maintains shelf visibility, edge protection, and consumer convenience. The company invested in new forming and sealing systems.
Report Cover
E-commerce/D2C packaging
Live from London Packaging Week: Four Trends Redefine the Future of Packaging
The switch is expected to reduce plastic use by approximately 22 tons annually.
Recycling
Nestlé, Blossom Hill, and MM Board & Paper Design Paper-based Packaging
The Bentley Become fragrance bottle features a minimalist silhouette inspired by the brand’s design language and crafted with recyclable, responsibly sourced materials.
Package Design
Live from London Packaging Week: Bentley Fragrance Package Embodies Elegance and Sustainability
Circular packaging solutions
Sponsor Content
Circular packaging solutions
Conveyor setup secrets from top CPG manufacturers
7 proven steps to eliminate downtime and boost packaging line efficiency. Free expert playbook reveals maintenance, sequencing, and handling strategies.
Read More
Conveyor setup secrets from top CPG manufacturers
Annual Outlook Report: Sustainability
The road ahead for CPGs in 2025 and beyond—Packaging World editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.
Download Now
Annual Outlook Report: Sustainability
Products
AstroNova's AJ-200
A3-Wide Direct-to-Package Printer
AstroNova's AJ-200 compact, tabletop printer delivers automated, full-color overprinting to reduce material use and packaging waste.
Upgraded Servo Drive
IV Bag Leak Detection Systems
More Products
In Print
Packaging World October 2025
October 2025
Packaging World PELV Showcase 2025
PELV Showcase 2025
Packaging World September 2025
September 2025
Packaging World July/Aug 2025
July/Aug 2025
SubscribeArchives
Downloads
View More »
Enticement Images Imu 300x250 Pw Coveying Feeding Ebook 2025
Feeding/inserting/unscrambling
Conveying, Feeding & Inserting e-book
1133 Pw Cartoning
Cartoning
Researched List: Fast Changeover Cartoning Equipment
Pmg Power Processing
Trends
Researched List: Powder Processing and Packaging Suppliers
Enticement Images 1080x1080 Pw Filling Capping Ebook 2025
Filling, Capping & Closing
Master Filling & Capping Equipment Selection
View More »